Need
Practical information was distributed across directories and profiles: services, hours, registration, location, home visits and several contact routes.
LópezParada
An editorial proposal that brings services, home visits, regulatory information and multichannel contact into a direct local journey.
portfolio.local/demos/lopez-parada
- Six organised services
- Multichannel contact
- Home visits
- Editorial identity
- Sector
- Podiatry
- Contribution
- Architecture · Visual direction · Front end
01
The commercial challenge
Local information becomes valuable when it forms a journey.
Objective
Turn those facts into a coherent presence that makes home visits prominent and lets visitors choose phone, WhatsApp or email.
Designed response
I designed the architecture, burgundy-and-cream editorial identity, service directory, contact hierarchy, responsive layouts and motion.
Built with
HTML5CSS3JavaScriptLenisIntersectionObserverWhatsApp
Validated with
Playwright QA1440 / 390 px
02
Interface evidence
The solution on screen
01
The differentiating service gets a chapter
Home visits become a clear proposition with context and a dedicated action rather than a secondary note.
- Visible message
- Contextual WhatsApp
- Purposeful photography
02
Practical facts without breaking the story
Registration, hours, accessibility, parking and payment sit alongside the clinical catalogue as trust signals.
- Facts grouped by intent
- Six services without filters
- Three contact channels
03
Commercial journey
From a podiatry need to the right contact channel.
- 01
Recognise
The hero locates practice, specialism and town.
- 02
Explore
Six services show clinical scope.
- 03
Differentiate
Home visits gain dedicated visibility.
- 04
Contact
Phone, WhatsApp and email offer choice.
Demonstrated capabilities
A visible differentiator without hiding the essentials.
Editorial direction and multichannel conversion show how a local practice can gain clarity, character and practical utility.
Discuss a project04
Verifiable build
The engineering stays available without slowing the story.
Solution
The architecture separates clinical choice, visit and practical contact.
Solution
A direct directory keeps every option visible and scannable.
Solution
Each CTA appears where it is most useful.
Built features
Interactions with a specific purpose.
- Photographic hero
- Six-service directory
- Home visit block
- WhatsApp CTA
- Anchor navigation
- Phone, email and directions
05
Implementation quality
A practice with its own identity and frictionless contact.
Responsive
The editorial composition preserves priority, image crop and calls to action on mobile.
Accessibility
Semantic navigation, visible focus and links with understandable destinations.
Performance
Static site with JavaScript limited to scrolling, menu and progressive entries.
Delivered
- Six-service directory
- Home visit presentation
- Structured visit information
- Three-channel conversion
Does your offer need this kind of clarity?
Let’s design a website that helps people understand, trust and act.
Tell me what the business sells, what content exists and where the decision stalls today. We will define scope before quoting.
Request a quote